After finishing Paul’s Whatever You Think…, I had immediately read and finished It’s Not How Good You Are… Check out the excerpt below and consider buying the book on Amazon or B&N.

Photo from One Red Key

DO NOT COVET YOUR IDEAS.

Give away everything you know,
and more will come back to you.

——–

YOU will remember from school
other students preventing you
from seeing their answers by
placing their arm around their
exercise book or exam paper.

It is the same at work, people are
secretive with ideas. ‘Don’t tell
them that, they’ll take the credit
for it.’

The problem with hoarding is you
end up living off your reserves.
Eventually you’ll become stale.

If you give away everything you
have, you are left with nothing.
This forces you to look, to be
aware, to replenish.

Somehow the more you give away
the more comes back to you.

Ideas are open knowledge. Don’t
claim ownership.

They’re not your ideas anyway,
they’re someone else’s. They are
out there floating by on the ether.

You just have to put yourself in a
frame of mind to pick them up.

I think by far that is some of the best advice any creative or Entrepreneur could live by (if their motive is making the world or themselves better, and not making the most money) because progress is about innovation; and when we become selfish with ideas, we stifle innovation; we’re basically killing progress.

But anyway…

It’s Not How Good You Are… does not dissapoint, but I think because it focused a little more on Advertising than Whatever You Think… did, I found Whatever You Think… a little more enjoyable. However, I highly recommend both books for anyone aspiring for greatness. They’re both inspirational eye openers that feed the heart without overwhelming the mind.

Have you read It’s Not How Good You Are…? What did you think about it? Or what do you think about the excerpt?

-meez